Search results for "marketing tools"
showing 3 items of 3 documents
Social Media Campaign Metrics in Latvia
2015
Abstract The purpose of this paper was to explore which social media marketing metrics are most often used and are most important for marketing experts in Latvia. In order to achieve the aim of this paper several theoretical and practical research methods were used, such as literature analysis, surveying and grouping. First of all, theoretical research about social media metrics was conducted. Authors collected information about social media metric grouping methods and the most frequently mentioned social media metrics in the literature. The collected information was used as the foundation for the expert surveys. The expert surveys were used to gather information from Latvian marketing prof…
Uzņēmuma SIA Gecko interneta marketinga stratēģijas izstrāde.
2015
Bakalaura darba tēma ir „Uzņēmuma Sia Gecko interneta mārketinga stratēģijas izstrāde”. Darbā tiek pētīti interneta mārketinga būtība, tā metožu pielietojums, kā arī interneta mārketinga metožu izmantošana uzņēmumā Sia Gecko. Bakalaura darba mērķis ir, pamatojoties uz teorētiskajām atziņām par interneta mārketingu, kā arī uz patērētāju aptaujas rezultātiem, izstrādāt interneta mārketinga stratēģiju uzņēmumam Sia Gecko, novērtēt to un izstrādāt uzņēmuma mārketinga stratēģijas pilnveidošanas virzienus. Bakalaura darbs sastāv no trīs nodaļām. Pirmajā nodaļā autore izpētīja teorētisko materiālu par interneta mārketingu, apskatīja dažādu autoru viedokļus par mārketinga stratēģijas izstrādes proc…
New challenge for social inclusion - marine product processing development of mussel farming in the Baltic sea region
2020
Product recycling opportunities that potentially increase the value of the initial product create interest in creating and developing a field. Seafood is demanded product in the world but creating a higher value of the product the value of it can be increased and in many countries it helped to solve social problems with food provision and employment. Aim of research analysis of area for mollusc farming, and mollusc-processing options to explore opportunities for development of the field. By analysing views of public administrators, entrepreneurs and researchers in selected Baltic Sea Region countries. Based on expert viewpoint (public administrators, entrepreneurs and researchers that parti…